You know what they say: you only have one chance to create a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds according to visual appeal alone. High-quality graphic design from The American Sign Shopgives businesses credibility– and that’s priceless. No matter how great a service or product, with poor design, it’s unlikely anyone will stay on the company’s web page or keep its email long enough to find out.
Branding makes a company memorable.Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A Greensboro professional graphic artist will use precise colors, typeface, imagery, and mood for everything he or she touches. This way, customers have the same experience visiting a company’s web page as they do reading its brochure. Imagine it as a sort of alliteration– it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. A company’s visual communication plan serves many purposes, and making your business unique should be among them. Many local businesses don’t realize that they can more deliberately affect what people think of them. Small business branding can give you a leg up.
Design can tell a story.Similarly, it’s important that people get a sample of what a business does even if they’ve never come across it before. Thoughtful design evokes the right image in customers’ minds. The concept for a daycare center would be entirely different than that of a law office. That’s a dramatic contrast, but it applies in more nuanced ways as well. We are a Greensboro signage and graphics company on the forefront of signage innovation. When we say we create fully customized signage and graphics, we really mean it. We have the tools, the creativity, and guts to try any form of signage that you can imagine.
Good design converts.A slick website is nice to have. A slick business website that converts is even nicer. Design isn’t just about making things look pretty; effective design should entice and persuade. A smartly designed website can direct visitors to take action, like clicking a “buy” button for example. A well-crafted pamphlet compels readers to keep turning pages. Professional graphic design has the potential to deliver measurable results for a local business.
5223 W Market St.
Greensboro NC 27409