Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later Why should my business have a responsive web site design?

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without making use of all the benefits it has to offer,you may have already begun to see lower visitor numbers and a disappointing conversion rate. NC Internet Marketing can build your business a responsive site.

As a responsible local business owner,you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However,by opting in you’ll soon see a return on investment that will make it worthwhile. Essentially,responsive design is just better than what has gone before and if you want to stay up to date with the competition,you’ll need it too.

Responsive web design is crucial for many businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original,complete with all the utility you ‘d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience similar to this for your visitors they won’t hang around,they’ll simply click away and complete the action or purchase on a rival site.Unhappy customers are not good for business and neither is going up against a majorsearch engine. Google have recently confirmed what many insiders have suspected forsome time – sites that are not optimized for multiple users will slip down their searchrankings. Google bases their rankings on how useful a page is for the query a user hasentered,plus the utility of the site – for example,can a user complete the action they wish to?

Your page may be completely relevant to their search,but if visitors can not access the content easily across a number of devices,your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic,as people naturally select links from the first page.

Google have also revealed that companies which have a single responsive website -rather than one standard and one mobile version – are far easier for their bots to discover,because there is just one URL.
If your site is responsive and ready to service mobile customers,you can take advantage of many tools and helpful apps like the click-to-call button,this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps,both keenly relevant to the needs of mobile users.

Branding is just one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This concerns responsive design for two reasons,firstly,people do not feel confident in a site they can not easily navigate and second,in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.
In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales,or those who have few competitors,or those who have already looked into responsive design and found it was not right for them. For everyone else,if you want to stay ahead of the curve,responsive design is the only way forward for your website.

Responsive web design features
Until recently web designers created different pages depending on where they would be viewed,a tablet for example has a different screen resolution to a laptop,and so the content would be optimized for viewing on that particular device.
However,responsive web design has revolutionized the way in which users look at the internet,it has created an across the board experience allowing us to view pages on a PC,smart phone or notebook in exactly the same way. When they build a site,designers use the same coding on any number of resolutions,giving every device the same degree of functionality.

Responsive web designers believe that their clients’ web pages should be accessible to every visitor,providing an optimal experience,irrespective of the device they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.
In technical terms there are three key features of responsive web design,the secret

ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets,affecting the look and feel of any individual page. CSS is a highly useful tool for web designers,but by tagging on a media queries adaption,the process of resizing,rendering and orienting a page becomes far easier.

Another linchpin of responsive design is the flexible layout,this is based on a grid formation,ideal for formatting margins,positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns,they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.

Instead,designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images,but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone,but ten dots on a desktop,changing the quality of an image considerably between devices.The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images,videos and other content. Text can flow relatively easily as the containing area resizes,but in order to spread this across more complex segments,web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.

Taken a whole,these multiple technologies mean visitors can enjoy the feeling of familiarity,regardless of what device they happen to be using,or will be using in the future.When a mobile user changes from landscape to portrait mode,the intuitive design willensure the page gets bigger or smaller. Furthermore,each element,be it an image,textbox or video will also resize itself to properly fit the different dimensions.If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons,you’ll understand why responsive design is considered good practice for many website owners.

Responsive web design Vs Mobile web design

Until quite recently,mobile web design was considered far more relevant to modern consumers than it’s responsive counterpart,this approach sees designers using smartphones as a starting point and upgrading the technology progressively,through to notepads,desktop computers and beyond. This method meant that companies needed two websites,one for their mobile pages and one for PC users.
In the early golden years of mobile web design,there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favored these millions of users,companies could promote their service or product to what was seen as the next generation of computing consumers.

Secondly,mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone,there simply is not enough room to crowbar in extra buttons and widgets – instead,a design team had to focus on what was actually needed. By giving users a clear route to what they want,it was assumed that their experience would be better,faster,leave them more inclined to return or convert them into a paying customer.
Mobile applications were thought to have far more utility than PC based software,what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass,to gyroscopic effects,touch screen inputs and voice control,designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.

Although there are benefits and drawbacks for the adoption of a mobile site to run parallel to a main site,responsively designed pages are ideal for retailers who want a robust,homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore,a website which features responsive design can save companies money and time,but also provide a seamless,convenient way for customers to shop.

Greensboro web design statistics

When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from,but where is the evidence that proves this is a factor in commercial success?
The content marketing company,Brand Point,found that over 90% of consumers buyingdecisions are affected by visual elements. To put it simply,if people land on your site and like the look of the place,they are more likely to stay and buy.

Screen resolutions are changing all the time as new devices reach the market,web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes,but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimized for every customer,whatever device they prefer. Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009,47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers,Akamai,it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity,and it’s fair to assume that people’s expectations have increased since this study was compiled.

Although external factors like a lack of Wi-Fi or 4G can also affect wait times,the importance of speed for business sites can not be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed,or even bring in graphics at a later stage.

Design matters because it can have a huge impact on the number of new visitors to your pages,these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site.
If your mobile pages leave an unpleasant taste in the mouth of your visitors,they are far less likely to view your entire organisation favorably,and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages,strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.

Got more questions ? Call us today.
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Not Too Quick or Too Slow– Goldilocks Investment Concept

ByJohnSageMelbourne
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However,procrastinatorsdonotfaremuchbetter.TheyreadEVERYblogandbook,gotoalltheworkshops,signupforeverypodcastandvideo,andoverwhelmthemselvesintoagrindinghalt.Theyaretheoverthinkers,theoneswhoawaitthingstobebestpriortotheyact,andguesswhatthatdaynevercomes.

Instead,astrongpreparationneedstohaveactionintegratedin.Ifyou‘vereadmyotherblogs,you‘llknowhowhighlyIpromoteforcomprehensiveplanning,andastrategywillsetoutatimeforresearchstudy,andaparticularpointwhenyou‘llmovepastthatphaseintoaction.Attemptingthings.Gettingsomeskininthegame.

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Conclusion
Ifyou‘restrugglingwithfindingyourGoldilockszoneandmappingoutyourinvestmentplan,besuretogetintouch.
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Property Investment – What to buy

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WideappealFindapropertythatwilldrawinmorethanonesectionoftherentalmarketsuchassingles,couples,youngfamiliesorretiredpeople.

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Ifthepropertyyou‘reconsideringhaspositivequalitiesaccordingtothisrequirements,patyourselfonthebackyou‘reontoaexcellentthing!Itmightbeworthcallinginsomebodytodoastructureinspectiontoensurethepropertyhasexcellentbonesandhasnocovertflaws.

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Residents Near Business Apartments In Evanston Deciding What To Do With Classic Mansion

More than 100 people gathered into the Parasol Room in Evanston‘s Lorraine H. Morton Civic Center last week to start coming up with new ideas ideas for what to do with the famous Harley Clarke mansion,a landmark that hasn’t been in use since 2005. The lakefront mansion,near short term rentals and other city landmarks,could possibly be transformed into a museum,education center or event space activists say. And after last year’s ballot initiative went through,the plans are becoming even more real by the day.

“We want to put this house into the hands of people like you. Make a difference,” said Art Norman,master of ceremonies for the event. Norman is a longtime anchor for Downtown Chicago’s NBC affiliate and is passionate about this project being done the right way.

Located near Northwestern University and furnished rentals,the mansion has been used for a variety of things over the years. At one point it was a private residence and believe it or not,it was once a frat house too.

Plans stalled over the last year or so as the city of Evanston struggled to come to a consensus on what to do,but the 2018 midterm elections that saw Democrats take back the house and a wave of progressive politicians into office proved to be just what the mansion needed. A non-binding referendum was passed during the election,with 80 percent of voters saying that it should be preserved,but with little taxpayer money.

“I never felt more a part of any community than when I heard the results of the referendum,” said Evanston resident Charles Smith. “I have imagined programs and activities going on in that building. I thought they were the greatest thing that could happen,” Smith said. “I’m anxious to hear what the motivation was that inspired so many people.”

There are a lot of famous residents of Downtown Chicago. Between the city’s several professional sports teams and a world-class theater district in The Loop,many famous people have called the city home over the years.

But what about dinosaurs? Many Chicago residents are familiar with our most famous resident dinosaur,a T. Rex by the name of SUE. SUE lives at the Field Museum in downtown Chicago near furnished rentals in the city. And while she was thought to be all alone,researchers recently found teeth belonging to a shark in the same dirt as SUE was found in. Finding the teeth in the same soil as SUE leads experts to believe that the 2-foot shark likely lived at the same time as SUE and was probably living in the water that SUE drank every day.

“This shark lived at the same time as SUE the T. rex. It was part of the same world,” says Pete Makovicky,the museum’s curator of dinosaurs. “Most of its body wasn’t preserved because sharks’ skeletons are made of cartilage,but we were able to find its tiny fossilized teeth.”

Nestled in between skyscrapers and business apartments in the South Loop neighborhood of Chicago,the Field Museum has long been a sought-after destination for both residents of the city and tourists alike. Dinosaur fossils are just one of the many things people travel to the Field Museum for,and the new findings are sure to drum up some new support for the museum.

The findings are leading scientists at the Field Museum to believe that they might not have had it all correct when they made their initial assessments about where SUE might have lived when she died. Because of the watery implications of the findings,experts are currently starting from the beginning to get a better idea of SUE’s origins.

Tips For Staying Safe Shoveling Snow In Downtown Chicago & Near Temporary Housing

It’s wintertime and you know what that means – SNOW! And lots of it. Downtown Chicago and in the Streeterville neighborhood near temporary housing are just a few of the places that snow tends to pile up in the winter,forcing city officials,landlords or even residents to shovel the ice off the sidewalks. Many don’t know this,but shoveling snow,especially near short term rentals can be dangerous,especially for new residents not used to having to shovel. Here are some great tips for staying safe while you shovel snow this winter in Downtown Chicago.

Push the snow,don’t lift it

Many inexperienced snow shovelers in Chicago’s River North neighborhood think that lifting each pile of snow is the best way to clear sidewalks quickly. In reality,pushing the snow using the force of the shovel is a much easier way to do it,not to mention the fact that your muscles will thank you in the morning.

Don’t forget to take a rest

While it’s tempting to get all the shoveling done at once,especially when it’s super cold outside,it’s important to take breaks every 20 to 30 minutes to avoid getting overtired or too cold.

Drink water!

It might sound strange,because who needs water when you’re shoveling? However,in downtown Chicago,it’s important to remember that just like any other form of exercise,shoveling takes a lot out of you and will dehydrate you just as quickly. Drink plenty of water.

Spend the right amount on a shovel

Buying the cheapest shovel at the West Loop Home Depot might seem like the best way to tackle your icy issue,but if you’re going to have to do this with any sort of frequency,it’s worth considering that more expensive,well-designed shovels are easier to use and aren’t as hard on your body.

A Last Resort For Building Credit

For consumers that are having difficulty getting accepted for a traditional credit card another strategy that can be used is applying for a secured credit card. A secured card isn’t the only option available for consumers with bad credit,they can consider applying for high risk credit cards like the Indigo Mastercard at IndigoApply .

The differences between a high risk credit card and a secured credit card can be significant with the high risk card ultimately being more expensive. It is more expensive initially and with all of the fees that you’re charged with.

A secured card is a safer option that only requires you to put down a cash deposit that may be equal to the amount of credit you’re interested in. Your cash deposit is used as collateral to secure your card against any loss.

Perhaps the best places to look for a secured card is at your local credit union. They typically come with less expensive fees than other lenders. The credit limit on your card will mostly reflect your initial cash deposit. So,if your cash deposit was $400 then your credit limit will be $400.

Your deposit protects the lender from any damages you may incur. If you for some reason do not make your payments responsibly then the lender can deduct what you owe from your security deposit or even cancel your card.

The good thing about secured cards is they report your account information to the 3 major credit bureaus. This is how you rebuild or establish your credit history. As long as they have a Visa or Mastercard logo they will operate as a typical credit card.

Users can make payments wherever your Visa or Mastercard logo is accepted. It can also be used for shopping online or making reservations. The key to getting the most out of your secured card is paying your bill each month on time,staying under the 30% utilization rate,and spending only what you can afford to pay.


Foam Sign Letters: Great Option For Interior Lettering

There are many types of sign letters which can be used both indoors and outdoors. However,in the case of foam sign letters,they cannot be used outdoors. When making comparisons in terms of rates,metal letters prove to the most expensive option.

The final price depends on the metal you wish to use as well as the desired finish. If you are looking for something economical,plastic and foam are your choices where the final price once again depends on color and finish.More information on business signs

If you are in a hurry for sign letters,it is better to choose injection molded plastic letters as they can be created quickly,normally within a couple of days. The next option you have for quick lettering is formed plastic letters that take 2-3 days to make. Acrylic cast and cut metal and foam letters all take approximately 10 days. So,if you opt for these sign letters,remember that they take a longer time to produce.

Foam letters are available in various typestyles

If you are looking for interior lettering,foam sign letters are a great option. They are available in various typesets and provide for dimensional sign letters to be added to your building signboards at a much lower rate than other lettering material.

More information on custom business signs here

These types of letters usually give a look of a three dimensional sign letters where you have some ‘depth’ in the letters,without having to pay for other sign letter materials like expensive metal letters.

Metal faced foam lettering is also a great letter option for office lobby signs and church wall lettering. They are produced by cutting the letter or logo you desire from a sheet of high quality foam material and anodized aluminum with the help of state of the art cutting equipment.

Click here to read more on signage

Take a look at the different types of sign letters available on the many sites found on the internet. You will then get a better idea on which lettering you should choose and use for the signboard of your establishment.

Credit Card Strategies You Can Benefit From

If you are an avid credit card user that uses your card for nearly every purchase are your really getting the most out of your card. There are some tips and strategies you should consider that will give your credit card usage a little boost.

Utilize Credit Card Alerts

The credit card alert feature is a very useful tool for anybody that wants to manage their account better. Every credit card including bad credit card offers such as Indigo apply now provide this feature which helps their customers better account for their spending.

One of the more popular alert features is the credit card balance alert. It alerts users when their balance reaches a certain threshold. Users will receive a text or email message notifying them of the threshold.

Another alert is the 30% utilization ratio that notifies users when their credit card limit has surpassed 30% usage. This will alert you to send in a payment to keep your credit score from being effected.

Credit Card APR Promotions

We all receive plenty of credit card offers in the mail on a regular basis. The good thing about these offers is there are great deals to be had on no introductory APR balance transfers. Customers can transfer their balance from one card to another and take advantage of a 0% intro APR for 15 months.

If you have plans to pay off your debt within 15 months then this is a great way to do it while saving money on interest. The interest fees are where to get taxed the most so you can save big with this.

Shop At Online Rewards Malls

If you have a credit card that offers a rewards program they most definitely will have their own rewards mall that you can shop from and earn even more rewards points. This is a super easy way to rack up on points.

It will take an adjustment at first to get familiar with using their online mall but once you see the rewards potential you will gladly begin shopping the site more.