What’s the difference between success and failure? Knowing how to close the sale.
Here are some ways you can improve your ability to close the sale and how it can improve the health of your business.
Make Eye Contact and Make’em Laugh
If you have the pleasure of talking to someone face to face,whether it’s in person or in a video chat,make an effort to make eye contact. Making eye contact can demonstrate that you are actively listening and can help you hold attention.
In addition to having their eyes,a little humor goes a long way. You don’t need to perform a stand-up routine. A joke here and there,however,can help everyone relax and feel more familiar,which are great conditions in which to close the sale.
Know Your Client and Do Your Research
If you understand your client,you understand why they might buy. If you understand what makes them more likely to buy your product,you can use this to make your content,your branding,and your selling more effective.
Knowing your client also means finding out how the ultimate decision is made. Whether the decision will be made by the business owner,a specialist,or a committee is likely to change your approach and your expectations. Learn more aboutFive Channels.
Treat People as Individuals
Don’t skip the research into your customers or think that you’ve seen it all. If you’re reading from a script,stop! You need to engage with the individual opposite you or on the call,because individuals use intuition and emotion in their decision-making. Understanding this will help you see or hear what makes your potential customer tick. Use this to close the sale.
It is vital to practice and prepare for closing the sale. Convert more leads and help your customers make the right decision. Engage and understand your client. Keep your business open by improving how you close.